1. Small zippers, big markets, mid- to high-end markets are almost monopolized by foreign companies, and mid- to low-end markets are dominated by small businesses. According to the statistics of the Clothing Association, the global zipper market in 2009 was about 60 billion yuan. In the middle and high-end market of zipper, the market share of brand zipper is more than 80%. The high-end luxury market is monopolized by Swiss zippers. Domestic zipper manufacturers are mainly small and medium-sized. According to statistics from the China Zipper Association, about 2-3 large enterprises in China have fixed assets of 100 million yuan and annual sales of more than 300 million yuan. Domestic enterprise competition is mainly concentrated in the low-end market.

      2. There is a large gap between domestic large-scale zipper companies and foreign brands, and the development of domestic brand clothing brings good development opportunities. Compared with domestic zippers, there is still a large gap in process technology, but there are obvious advantages in cost and price. Domestic brands are developing rapidly against the background of a rapid increase in domestic per capita income. Domestic brand owners are growing at an average annual rate of over 30% this year. The rapid expansion of domestic brands requires garment accessories companies with a certain scale and brand guarantee. And before 2005, domestically produced products were mainly exported to foreign mid- to high-end brands, and domestic brands were not included in key customers. In this way, manufacturers of excipients that have begun to take shape have huge development opportunities and space.

      3. Competition pattern of the zipper industry, mid-to-high end depends on technology, mid-to-low end depends on price. The mid- to high-end market is slightly less sensitive to price, but has higher technical requirements. China's zipper companies are still far from the international advanced level in technology. Although the market share is gradually declining every year, domestic enterprises have no strength to confront them in the short term. The future development opportunities of domestic zipper companies will mainly come from the rapid development of domestic brand clothing.

      The low-end and mid-end markets are basically in the low-price sales competition mode, while large domestic zipper manufacturers have higher costs than small companies, and the low-end markets have no competitive advantage. From the profit model and development prospects, large domestic zipper manufacturers need to make breakthroughs in the mid-to-high-end market, which will inevitably require continuous improvement of research and development technology capabilities, so that product quality is close to the international advanced level.